Selected work

Personal brand website for an EU funding consultant · borislavakoycheva.bg · site in Bulgarian

Borislava helps businesses and farmers find out whether EU funding is realistic for them. She needed a site that builds trust quickly and turns visitors into booked consultations. I did the whole project myself, from design to launch.

What I built: online booking for free consultations (topic, date and time slot, with email confirmation), a mega menu for current funding procedures, a contact form, on-page SEO with local business schema, GA4 through Tag Manager after cookie consent, and speed optimisation.

Built with: Divi 5, Max Mega Menu Pro, Bookvatio, Quform, Rank Math PRO, WP Rocket, Perfmatters, Google Tag Manager, GA4, WP Full Picture.

Scores from Google PageSpeed Insights, September 2026 (mobile performance: 86).

Online shop with a price calculator for wind-protection curtains · vetroupornizavesi.com · site in Bulgarian

The client makes transparent PVC curtains for terraces, gazebos and restaurants. Every curtain is made to measure, so a shop with fixed prices was not enough. I built the whole site: a WooCommerce shop with a step-by-step price calculator where customers set the width and height and see the price instantly, plus local pages for installation in 16 cities. The domain is the main keyword itself, and the site is the top Google result for it, with sitelinks to the calculator, installation and products.

What I built: design and build of the shop, the size-based price calculator, ready-made products with variations, installation pages by region, customer guides (how to measure, self-installation), SEO, and Google Tag Manager with the Google Ads tag.

Built with: Riode theme, WooCommerce, Yoast SEO, Google Tag Manager, Google Ads.

Fixing broken category pages and a slow WooCommerce shop · interiornipaneli.bg · site in Bulgarian

The problem: after an automatic WordPress update, every product category in the menu of this wall-panel shop suddenly led to a 404 page. Visitors could not browse the products, and Google was finding broken pages.

The solution: I traced the cause to the Rank Math “Strip Category Base” setting, which had started rewriting the category links to addresses that did not exist. I configured Rank Math correctly and set up 301 redirects from the old URLs to the new ones, so no links or rankings were lost.

Bonus: speed. While working on it, I found that the site was loading slowly on mobile, so I optimised it too. The mobile PageSpeed score went from 62 to 92, and Accessibility, Best Practices and SEO all reached 100. On desktop, all four scores are now 100. I also set up Google Tag Manager and Google Ads with conversion tracking.

Tools: Rank Math PRO (redirects), WP Rocket, Perfmatters, Google Tag Manager, GA4, Google Ads.

Scores from Google PageSpeed Insights, September 2026.

SEO and speed optimisation for a railings manufacturer · parapeti-nedelchev.com · site in Bulgarian

Nedelchev makes and installs aluminium and glass railings, canopies and windows in Varna. The site already existed, but it was slow and not getting enough visitors from Google. I optimised it for SEO and speed without changing a single URL, so the pages kept their existing rankings. Within 5 months the site reached the top 5 on Google for “aluminium railings Varna” (“алуминиеви парапети Варна”), its most important local search. Organic search traffic grew a lot and the client is very happy with the result.

What I did: technical and on-page SEO for every service page and the completed projects blog, schema markup, image optimisation and caching for faster loading, and analytics tracking.

Built with: Flatsome theme, Rank Math, W3 Total Cache, GA4, Meta Pixel.